Imagine Over 14 Billion Smartphones Protecting Your Brand
Protect your brand against counterfeit products and unauthorized distribution by making every product unique, secure, and traceable
Giving each product a unique digital Taguard identity (UID) allows consumers to verify the authenticity of products in real-time and shines a light on illicit markets for brands. Protect brand reputation and revenue as well as the safety of consumers with end-to-end supply chain visibility from production to consumption.
PRODUCTION ENVIROMENT READY SOLUTIONS
Taguard provides every item a unique, secure and traceable identity, called Taguard code, which is applied on the product in the form of QR, NFC or RFID.
Each code is continuously monitored by our AI backed cloud, and complete product journey from warehouse to consumer is captured and presented in real-time on management dashboards for analysis.
RFID & NFC Software Development
Race Timing / Marathons
Sports Events / Endurance Race
NFC Business Cards
ESL Supermarket Solutions
Cold Chain Storage Smart Solutions
Block Chain | NFT | Development
Learn All About the Advantages that Our System Has to Offer
Embedding NFC tags into products or using a smart packaging allows customers to have confirmation that the product purchased is genuine and that they are not in possession of a fake. It is also becoming increasingly popular in retail as part of marketing strategies as it can help understand customer buying behavior, for example, when and where they interact with the products.
The tags, which can be read with a smartphone, can be linked to e-commerce sites, or specific landing pages providing more information about the product and the opportunity to purchase associated products, whilst giving access to added-value services such as exclusive content, special offers, invitation to VIP events or competitions. It therefore encourages customers to engage and build a relationship with the brand.
The NFC which creates a link between the product and the digital (phygital) is an essential tool to revolutionise a marketing strategy.